It seldom happens that an established auto brand unexpectedly takes the world by surprise. What Opel have set in motion with their new models over the last few years is nothing less than a U-turn for the brand. Or a case of "re-parking", to use the lan-guage of the Rüsselheim company's huge advertising campaign. Opel is suddenly in trend.
This is best demonstrated by the Opel ADAM. Launched by Opel as a lifestyle city car and "best connected" small car, and presented in time for the traditional brand's 150th jubilee in September 2012, this is in many ways a complete one-off, as the three-door model, based on a shortened version of the Corsa D platform, sets itself well apart from the rest of the Opel product range. Mainly because this urban runabout completely bypasses currently established standards, offering instead independent design and high levels of personalisation. Examples of this are the name plate, which is attached not to the rear end but to the C-pillar, and the roof trim which in some variants is fitted with LEDs that light up to give the passengers the impression that they are under a starry night sky. With its diversity and configurability, the small ADAM is fun. And developing this fun element for Opel was one of the greatest challenges of all for EDAG.
Just as the brand is currently inviting people to change their attitudes so that car en-thusiasts will at long last recognise Opel's innovative strength, the EDAG engineers working on the car - called "Junior" at the time - also had to make a number of adjust-ments in order to get the vehicle onto the road. In the shortest possible time, they had to develop a vehicle for Opel that would allow complete and individual configuration: not just the exterior colour but also, for instance, the interior. This gave rise to a few surprised faces in Fulda. The interdisciplinary EDAG team cooperated with the Rüs-selsheim-based auto manufacturer and system suppliers, making a significant contri-bution to the development of the body, doors, windows, bumpers, instrument panel and chassis components - not just for all the currently available models, which include the basic version as well as Jam (youthful look), Glam (luxury fittings) and Slam (sporty version), but also for the special ADAM highlight: almost every detail in all four variants can be individually configured. From the front grille to the wing mirrors: the driver can, in effect, design his or her own ADAM.
In many ways, the ADAM sets and caters for trends; not only when it comes to socie-ty's need for individuality, but also with regard to the work of a modern engineering service provider. It would seem that standard, established drafts have become a thing of the past: nowadays, development must be able to meet market requirements and respond to the needs of the individual. This in turn calls for great flexibility in both craftsmanship and the way people think. The problem is that standard development concepts are often too static to serve these needs. New approaches are required, also when it comes to the creation of development teams and implementation periods. With the work carried out on the Opel ADAM, the EDAG team proved that we are capable of coming up with high quality solutions to respond to these demands. Not only because we have always been independent, and therefore more flexible, but also because EDAG engineers, though focusing on the car, never lose sight of the individual and his or her needs.
IAA Commercial Vehicles 2018
20.09.18 - 27.09.18
Halle 13 / Stand B33